‘Reclaiming Culture and Creativity from Industry and the UK ‘Creative Economy’:Towards New Configurations of the Artistic System’
This paper was written for and presented at the European Congress on Aesthetics at the National Anthropology Museum, 11 November 2010 and explores the shift of the artistic system in the 20th century to the ‘creative industries’ where art and cultural production becomes tied to the global financial economy. Now we see the crisis of the financial economy and the creative industries, and as the crisis of creativity and as the exploitation of amateur production in the digital age. There is a need find a model that invents anew the roles, and practices of artists and the industry and to approach new configurations of the system that can sustain creativity.
About the Congress
Societies in Crisis: Europe and the Aesthetic Concept
November 2010, Madrid
“One of the important cultural contributions made by Europe towards the foundation of Modernity was its conceptualisation of the aesthetic experience and how it is connected to the value of freedom. Throughout this Modernity and the subsequent debate between Modernity and Post-modernity, its contribution was central to thought on the profound changes occurring in the subject concept, to articulating certain utopian projects and to negative criticism of the systems of representation.
At this, the beginning of the twenty-first century, with the current situation of societies in crisis, we propose organising a European discussion forum to review the prevailing notions of the last decades: the politics and micro-politics of the systems of representation, transformations in the aesthetic thought methodologies and visual studies, the structure of the artistic system, and a review of artistic policies in order to construct the bases for possible new horizons.
For this purpose the General Directorate of Fine Arts and Cultural Assets of the Ministry of Culture of Spain, in collaboration with the Department of Aesthetics and Art Theory of the Universidad Autónoma de Madrid, organize this European Congress of Aesthetics, which took place on the 10th, 11th and 12th of November 2010 in the Prado Museum of Madrid.”